Advertising involves the non-personal presentation and preparation of written or oral messages and their propagation through paid media for the sole purpose of making people aware towards a product, service or any form of an idea. It is done by an identified sponsor. The main objective of advertising is to introduce new products, create their demand in the market and educating the consumers. Since it is difficult for any organisation to advertise their product themselves, they seek the help of the advertising companies.
These companies are well known as advertising agencies. An agency is a specialised organisation which is involved with the task of planning, designing and executing of advertising campaigns, on the behalf of its clients in exchange for a fee or commission or both. In fact, they act as a bridge between the advertisers and the media. There are a lot of advertising companies in India. Out of them, the top 10 best Indian advertising companies or agencies of 2018 are as follows:
Table of Page Contents
- 10. Leo Burnett, Inc
- 9. RK Swamy BBDO Advertising Ltd
- 8. Trikaya Grey Advertising (India) Limited
- 7. FCB-Ulka Advertising Limited
- 6. McCann-Erickson India Ltd
- 5. Pressman Advertising and Marketing Limited
- 4. Mudra Communications Limited
- 3. Rediffusion-Y&R
- 2. JWT Hindustan Thompson Associates
- 1. Ogilvy and Mather Ltd
10. Leo Burnett, Inc
Founded in the year 1992, it is one of the largest advertising agencies that make each and every organisation proud by designing and creating unique advertisements by keeping in mind the market size and competitive products in the market. It has their corporate office located in Chicago in the United States of America. Leo Burnett has more than 80 offices around the world and they even carry out their business activity in India. The operations are controlled by the regional office, located in the city of Bangalore, in Karnataka. At present, the work force is estimated to be nearly 8500. Some of the eminent clients of Leo Burnett Inc are Bajaj, Zee Business, Housing Development and Finance Corporation (HDFC), etc.
9. RK Swamy BBDO Advertising Ltd
Founded in the year 1973, it became one of the well-known brands in the country. The entire team of RK Swamy BBDO Advertising comprises of talented, creative and professional experts who conceive and develop advertisements as per the instruction of the clients that are unique and extraordinary in nature. The corporate office of this company is located at Mumbai, in Maharashtra. Gradually, it got merged with BBDO and was finally renamed. Some of the prominent clients of this organisation are Mercedes, Valvoline Cummins, Air India, Piaggio, etc.
8. Trikaya Grey Advertising (India) Limited
Trikaya Grey Advertising (India) Ltd was founded in the year 1917. This company is very much popular and well known among its clients because of the quality advertisements prepared by their expertise. Although the corporate office of Trikaya Grey Advertising Limited is situated in New York, in the United States, yet they provide service in various parts of the world. This is because they have their offices in countries like India, Korea, Thailand, Bangladesh, etc. Some of the top clients of this advertising company are GSK, P&G, Volkswagen and much more.
7. FCB-Ulka Advertising Limited
FCB-Ulka Advertising Ltd comes seventh in the list of the top 10 advertising companies in India. It was founded in the year 1961 and has its corporate office located at Mumbai, in Maharashtra. At present, it operates in more than 90 countries and also has a large number of offices around the world. Apart from advertisement, it also assists its client with market research and test marketing.
6. McCann-Erickson India Ltd
The corporate office of this company is situated in the United States. Among the various advertising companies, it is one of the organisations that clients rely upon wholly. It was founded in the year 1930 and at present, it carries on the business activities in 120 countries. It even received the award of Global Agency of the Year by Adweek, three times. Some of the prospective clients of McCann-Erickson India Limited are the beverage companies Coca Cola, Nescafe and even MasterCard Commercial. It makes its clients free from the cumbersome burden so that they can concentrate only on their business activity.
5. Pressman Advertising and Marketing Limited
This company has its head office located in the city of Kolkata, in West Bengal. It is an ISO certified company that has its offices located in other cities like Mumbai, Bangalore, Hyderabad, Patna, Delhi, Siliguri, Nagpur, etc. It was established in 1960 and from then it has been winning the hearts of its clients by composing creative and catchy advertisements. It even guarantees its clients with the timely presentation of advertisements.
4. Mudra Communications Limited
Mudra Communications was founded in the year 1980 and its corporate office is located at Ahmadabad, in the state of Gujarat. It takes its fourth position in the list of the top advertising agencies in India. This organisation carries out its business activity of marketing and advertising in fifteen other cities. They even have their own department of market research that conducts surveys, in order to study the change in taste and preference of consumers.
The parent company of this organisation is the WPP group. Rediffusion-Y&R comes third in the list of the top 10 advertising agencies in India. The head office is located in New Delhi in India. It is one of the premier advertising agency that provides the clients with services like consultation, promotional activity, advertisement design, web designing, advertisement through Social Medias, etc. They even select the right medium for the propagation of message depending on the budget and suitability of the medium.
2. JWT Hindustan Thompson Associates
This prestigious and renowned advertising company was founded in the year 1864. At present, its head office is situated in New York, in The United States. It is well regarded as one of the oldest advertising agency that carries on its operation throughout the world. In more than 90 countries, JWT Hindustan Thompson Associates has its office that provides the client with advertising as well as marketing solutions. Some of the noteworthy and prospective clients of the organisation are Nestle Company, DTC, and Unilever.
1. Ogilvy and Mather Ltd
The advertising and marketing company was established in 1948. It takes the first position in the list of the well-known advertising companies in India. Although the head office is located in New York in the United States, yet it is prominent across the globe. Ogilvy and Mather Ltd has their office in India also for meeting the needs of the big Indian clients. It is presently operational in more than 150 countries. Other marketing activity includes the development of marketing mix, coordinating different strategies of marketing, selecting distribution channels, etc. Some of the eminent clients include telecom company Vodafone and Cadbury Dairy Milk.
The above list clearly depicts the top ten advertising companies of India. Although there are several others in the market, yet the contribution of these advertising agencies in the field of advertisement and marketing are notable and praiseworthy.